Since our first product launch in 2009, we have continually worked to increase the exposure and placement of our leading brand of relaxation supplements. As such, this Walmart opportunity is a significant milestone in the continued growth and expansion of both our current products, as well as our brand management platform. With such significant news, I wanted to share my excitement and provide some insight into how we are progressing in these early days of our Walmart roll-out.
In July, we were invited to start a promotional, six store trial sale of Lean Slow Motion Potion™, to test Walmart’s consumers’ acceptance of our brand. After very successful placements in these stores, we were invited to extend Lean into 23 stores across 3 states, with reserved shelf space at each location.
I’m happy to further report that all 3 flavors of Lean Slow Motion Potion™ have been selling equally well throughout our wide test launch area. We’ve received positive reports from store managers, district managers, grocery department managers and even pharmacy OTC department managers; all of whom havebeen pleased with our sales to a wide variety of consumers. We will press forward with plans for expansion into additional Walmart stores in the near future as well as expanding our Brand footprint and exposure at existing stores with favorable modular space and prominent point-of-purchase displays. We expect that our innovative brand management strategies will lead the way.
I’d like to take this opportunity to thank all of our shareholders and supporters for helping us reach this next level of our business plan. We look forward to your continued support of Dewmar International BMC, Inc. and Lean Slow Motion Potion™.
We will provide regular updates to our shareholders via these addresses, keeping our operations as transparent as possible, during this growth period of our Company.
Dr. Marco Moran, President & CEO
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